Key Takeaways
- Four TikTok reminder ad campaigns are worth copying in 2026: Samsung Peru, BINGE, Bold.co, and Open Air Lumnezia, each using a countdown differently around a launch.
- Samsung Peru placed a Countdown Sticker phase between its teaser and launch for the Galaxy S23, taking 67.5% of social traffic and cutting Cost Per Mille (CPM) by up to 32%.
- BINGE ran Countdown Timers with weekly creative refreshes for House of the Dragon, landing in the top 20% of Kantar norms, while Bold.co used the sticker for urgency with no fixed date and lifted conversion rate 103%.
- Open Air Lumnezia skipped the timer entirely and sold out its 2025 festival using sustained retargeting across a lead time of months.
- At GetHookd, we show media buyers which launch creatives competitors are actively scaling across Meta and TikTok, so the angle is settled before the timer starts.
How the Countdown Sticker Fits Into a Launch Sequence
TikTok reminder ads work by attaching a Countdown Sticker to a video ad so viewers see a live timer and can save the date with one tap. The mechanic only earns its place when there is a real deadline behind it, which is why three of the four campaigns below were built around dates that could not move.
Case studies rarely separate how much of the result came from the timer itself. Every published figure covers a full media mix, so the countdown reads as a support layer for prospecting and conversion rather than a tactic that carries a launch on its own.
The four campaigns here are worth studying for how they sequenced the countdown. GetHookd helps media buyers find more examples like these by showing which launch creatives competitors are already scaling across Meta and TikTok.
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4 TikTok Reminder Ads Examples to Follow
1. Samsung Peru: A Countdown Phase Inside a Three-Stage Launch
Samsung Peru sequenced the Galaxy S23 unveiling across three phases. In-Feed teaser videos opened the campaign under the line “Epic Nights Are Coming”. The countdown phase then applied the Countdown Sticker to audiences already interested in the event. The Unpack phase led with TopView on launch day, supported by In-Feed videos with Instant Page for lead capture.
TikTok delivered 67.5% of the campaign’s social traffic share and ranked second among lead sources with 4,500 pre-sale leads. Cost Per Mille (CPM) fell 17% in the teaser phase. CPM fell by up to 32% during the unveiling.
This is the clearest countdown deployment of the four. The sticker ran in the middle of the sequence, with prospecting before it and conversion after.
2. BINGE: Countdown Timers Across a Staggered Show Launch
Australian streaming service BINGE launched House of the Dragon with a mix of formats refreshed week on week. TopViews handled awareness takeovers on key calendar dates. Branded Effects drove user-generated content. Always-on Ad Auction carried interactive add-ons, specifically Countdown Timers, to drive action from viewers.
A Kantar Ad Effectiveness study placed the campaign in the top 20% across all metrics, with a 26.7% lift in ad awareness for the show hashtag, a 25.9% lift in intent to continue subscribing, and a 23.5% lift in brand association for best TV shows.
Those figures cover the full campaign, not the countdown element alone. The structural point is the weekly asset refresh, which kept the run-up from fatiguing.
3. Bold.co: A Countdown Sticker Layered Onto Conversion Ads
Colombian card machine brand Bold.co used the mechanic for commercial urgency rather than an event. A series of In-Feed ads highlighted product offerings, built around sound, editing, and authenticity. The countdown sticker was mixed in to create anticipation and prompt conversion.
Conversion rate rose 103%, and CPA fell 61% to $13.73. Dataphone sales increased 1,680%, and the brand raised its platform investment by 600% during the campaign.
Bold.co credits Smart Performance Campaign as the main efficiency driver, with the countdown supplying the urgency layer. This shows the sticker complements automated bidding rather than replacing it.
4. Open Air Lumnezia: A Fixed-Date Campaign Without a Countdown
The Swiss alpine festival worked with agency ROB NICOLAS on Reach Campaigns covering prospecting and retargeting, plus Smart+ Ticket Sales Campaigns optimized toward likely converters. Creative used the alpine setting and community atmosphere rather than polished advertising assets.
The campaign returned more than 1.87 million impressions and over 106,000 six-second video views, contributing to a sold-out 2025 edition at a significantly lower CPM than other platforms. Sustained retargeting did the work a timer would otherwise do, across a lead time measured in months.
How to Set Up a Reminder Ad in TikTok Ads Manager
Follow these steps to attach a Countdown Sticker to a video ad:
- Create a new campaign and select your buying type and advertising objective.
- Set up your ad group, then continue to create your ad.
- Turn the Identity toggle on for a Spark Ad, or off for a standard In-Feed ad.
- Choose Single Video as the ad format.
- Add your video, ad text, destination link, and call to action.
- Under Interactive Add-ons, click Create, select Sticker, then select Countdown Sticker.
- Enter your sticker title, deadline, time zone, color, angle, placement, and size, then confirm.
Sticker titles are limited to 54 characters and do not accept the hashtag symbol. Phrases such as “starts in” or “ends in” signal whether a promotion is opening or closing. Color options are orange, black, blue, and pink. The sticker must sit inside the safe zone, and the ad must carry a URL.
TikTok Reminder Ad Examples: Summary Table
| Campaign | Event Type | Reminder Mechanic | Headline Result |
| Samsung Peru (Galaxy S23) | Product unveiling | Countdown Sticker phase between teaser and launch | 67.5% traffic share, 32% CPM reduction |
| BINGE (House of the Dragon) | Streaming show launch | Countdown Timers on Always-on Ad Auction | Top 20% Kantar norms, 26.7% ad awareness lift |
| Bold.co | Conversion campaign | Countdown Sticker layered onto In-Feed ads | 103% higher conversion rate, 61% lower CPA |
| Open Air Lumnezia | Music festival | Reach plus Smart+ ticket sales retargeting | Sold-out 2025 edition, 1.87M impressions |
Planning Your Next Reminder Campaign with GetHookd
A Countdown Sticker takes minutes to configure, but the work that decides a reminder campaign’s performance happens weeks earlier, when you lock in the date, the offer, and the creative angle. A precise timer pointed at a weak angle still counts down to nothing.
At GetHookd, we help you settle that angle first by showing which launch creatives competitors are actively scaling across Meta and TikTok. Search a brand in Brand Spy to see its active ads, then use ad cloning and Artificial Intelligence (AI) script generation to turn a proven concept into testable variations in minutes. That way, your reminder ad points at an angle you already know works, not a guess. Start a free trial with GetHookd today.
Frequently Asked Questions (FAQs)
Which campaign objective suits a reminder ad best?
Traffic and Video Views suit awareness-stage countdowns aimed at registrations or attendance. Conversions suit countdowns pointing at a purchase window. Reach and Frequency suit high-profile launches needing controlled exposure. Match the objective to the action you want on the day, not to the countdown.
Do Countdown Sticker titles translate for international audiences?
No. Titles display in the language they were entered in and receive no automatic translation. The timer and the call to action both translate into the viewer’s app language. Running one campaign across several markets means building a separate sticker per language.
Are reminder ads worth using for offers with no fixed date?
Rarely. The mechanic depends on a deadline viewers can act against, and an invented one loses credibility once buyers notice it resetting. Brands running evergreen offers get more from standard creative testing than from a manufactured countdown.
How do I measure whether the countdown itself made a difference?
Run the same creative with and without the sticker as a split test, then compare click-through and view-through rate between the two groups. Follow that with attendance or purchases measured against reminders set. Published case study figures rarely isolate the add-on, so your own test is the reliable read.
How often should I check competitor ads with GetHookd?
Weekly suits most brands, and daily in the fortnight around a launch when creative rotation speeds up. Brand Spy needs no technical setup, so you search a brand, review its active ads, and save what is relevant. Most teams build a reference file across several cycles rather than starting fresh each launch.
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