Key Takeaways
- Three TikTok gesture ads worth taking inspiration from in 2026: Fendi’s double-tap Super Like, Basic-Fit’s shake-to-reveal Surprise, and Sour Patch Kids’ tap-to-reveal Display Card.
- Fendi’s Super Like add-on turned the native double-tap into floating branded icons, then a clickable product card, driving a 5% increase in average watch time and 1.8M views.
- Basic-Fit layered the Shake Surprise add-on onto a TopView ad, inviting viewers to shake for a reveal: delivering a 15% lift in ad recall and 8.2% conversion uplift.
- Sour Patch Kids’ tap-to-reveal Display Card drove a 136% CTR lift at 30% lower cost per click. One tap turns a scroll-past into a click, ideal for offers and product drops.
- At GetHookd, we help media buyers find winning ad creatives across our database of 65M analyzed ads to fuel engagement-driven campaigns.
A Quick Look at Three Gesture Ads
Three TikTok gesture ads examples to take insight from include Fendi’s double-tap Super Like, Basic-Fit’s shake-to-reveal Surprise, and Sour Patch Kids’ tap-to-reveal Display Card. Each one turns a gesture viewers already make on TikTok: a double-tap, a shake, a tap, into the ad’s core interaction, and all three are documented on TikTok’s own For Business case study pages with reported results.
What ties them together is a simple mechanic: the ad asks for one familiar motion, then pays it off instantly. Fendi turned the native “like” into floating branded icons; Basic-Fit rewarded a phone shake with a surprise; Sour Patch Kids used a tappable Display Card to drive clicks to a custom-box page. That shift from passive watching to a single deliberate action is what lifts engagement and recall over standard video.
Below, we break down how each ad worked, the results TikTok reported, and the creative principle you can lift for your own campaigns.
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Top 3 TikTok Gesture Ad Examples
1. Fendi: Double-Tap Super Like
Fendi paired model-focused video content with TikTok’s Super Like add-on, which transforms the native “like” gesture into a branded moment. When a viewer double-tapped to like the ad, custom Fendi icons floated up the screen instead of the standard heart, and a clickable pop-up card then invited them to a product page. Fendi ran it on Top Feed to reach a mass audience.
The mechanic works because it hijacks a gesture viewers already perform reflexively. There is no new instruction to learn; you double-tap the way you always do, and the brand gets a richer, more memorable interaction in return. According to TikTok’s case study, the campaign drove a 5% increase in average watch time and a 4.2% average six-second view-through rate, alongside 1.8M video views.
The takeaway works for any brand with a recognizable look or logo. Beauty, fashion, and lifestyle brands can swap in a custom Super Like icon, turning the standard “like” into a branded animation, and a passive tap into a recall-building moment.
2. Basic-Fit: Shake-to-Reveal Surprise
Fitness chain Basic-Fit built a full-funnel TikTok campaign and layered the Shake Surprise add-on onto a TopView ad, inviting viewers to physically shake their phones to trigger a reveal. The shake gesture adds a gamified, playful layer that suits an energetic, motion-driven brand like a gym.
The campaign paired the gesture with TikTok Creative Exchange creative and Signals (Events API plus Pixel) for measurement. The results, verified through a conversion lift study, were a 15% lift in ad recall, a 5.9% lift in brand preference, and an 8.2% uplift in conversions. The shake is what made the ad memorable; the measurement stack is what proved it.
This format suits any brand whose product is about energy, surprise, or play. A beverage brand could reveal a flavor on shake, an entertainment brand could unlock a teaser, and a retailer could shake out a discount; the gesture itself becomes part of the fun.
3. Sour Patch Kids: Tap-to-Reveal Display Card
Sour Patch Kids ran an interactive TikTok ad built on a Display Card: a card that appears over the video and invites viewers to tap to reveal more information or a reward, then click through. The viewer has to do something to get the payoff, which carries the same active-participation logic as the double-tap and shake examples above, rather than letting the ad play past them.
TikTok reports that the campaign delivered a 136% lift in click-through rate and a 30% more efficient cost per click using Display Cards.
The takeaway works for any consumer brand: a single tap-to-reveal moment can turn a scroll-past into a click, which is why the format works for offers, product drops, and limited-time codes.
3 TikTok Gesture Ad Examples: At-a-Glance Summary Table
| Brand / Vertical | Gesture Used | TikTok Add-On | Best For |
| Fendi (Luxury / Fashion) | Double-tap | Super Like | Brand recall, recognizable logos |
| Basic-Fit (Fitness) | Shake | Shake Surprise | High-energy reveals, gamified moments |
| Sour Patch Kids (CPG / Candy) | Tap | Display Card | Offers, product drops, limited-time codes |
Build TikTok Gesture Ad That Scales With GetHookd
The three gesture ads above share the same winning formula: a clear instruction, an instant reward, and a motion that feels familiar on a phone. Make the gesture easy, make the payoff worth it, and the format works across luxury, fitness, consumer brands, and any product with a visual reveal or hands-on moment.
Spotting that formula in your own niche is where GetHookd comes in. Brand Spy shows the creatives competitors are actively scaling; Video Scripts and Clone Ads turn those winning ideas into fresh variations in minutes; and performance scoring is based on how ads actually behave, not on vanity metrics. Together, these tools give media buyers and e-commerce teams a steady supply of proven creative ideas to plug into the next campaign. See how it works with a free GetHookd trial today.
Frequently Asked Questions (FAQs)
What is a TikTok gesture ad?
A TikTok gesture ad is an in-feed video ad enhanced with an Interactive Add-On that asks the viewer to perform a physical motion: a tap, double-tap, swipe, or shake, to unlock a reward, reveal a card, or trigger an effect. TikTok’s add-on menu includes Gesture, Super Like, Shake Surprise, and Display Card, among others.
How often should I refresh competitor ad data when researching creatives?
Most performance marketers refresh competitor ad data weekly for active research and daily during launch windows or competitive sprints. We continuously update our database at GetHookd so you can spot ads competitors are scaling within days, react before the angle gets saturated, and stay ahead of creative fatigue in your niche.
Do I need technical skills to run brand spying on competitor ads?
No technical skills are required to run modern competitive ad research. At GetHookd, our platform is built for media buyers, agency strategists, and e-commerce operators, not developers. You can search competitor brands, save ads, run AI creative analysis, and generate variations without writing code or touching any API tooling.
Can AI tools really write ad scripts that perform?
Yes, when the AI is trained on real winning ads instead of generic copy. At GetHookd, our Video Scripts tool studies the structure of high-performing creatives in your niche and generates hooks, angles, and full scripts from an ad you upload, giving you variations ready for testing in minutes rather than days.
What makes GetHookd different from a basic ad library search?
A standard ad library shows every ad a brand is running, but not which ones are working. At GetHookd, we analyze ads to surface which creatives competitors are actively scaling, score performance based on actual ad behavior, and turn winning concepts into testable variations through our AI Clone Ads and Video Scripts tools.
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