AdEspresso simplifies campaign management and A/B testing. However, several limitations have prompted users to explore alternatives.
Pricing is a major friction point. Plans start at $49/month and scale with ad spend, which can get expensive for smaller teams. Also, competitors have moved faster on AI. Different platforms now offer more advanced tools, leaving AdEspresso feeling dated by comparison.
Keep reading to learn about the best AdEspresso alternatives and what makes them the top competitors.
65M+ Ads Analyzed | 4.8★ G2 Rating | 4.4★ Trustpilot Rating
GetHookd reveals which ads your competitors are actively scaling—not just running. Spy on their best-performing creatives, landing pages, and traffic strategies, then turn proven concepts into testable campaigns in seconds with AI-powered script generation and creative cloning.
What You Get:
AdEspresso helps you test and optimize campaigns. GetHookd, on the other hand, addresses what comes before that: figuring out what's worth testing in the first place.
We built GetHookd to combine ad research with AI creative production on a single platform. Our tool indexes 65M+ winning ads across Meta, searchable by vertical, format, engagement signals, and visual style.
When you find a winning ad, you can use it as a starting point for new creatives. Research and execution take place on the same dashboard.
Search through 65M+ ads and filter by vertical, media format, engagement indicators, and visual style. You can narrow results to specific categories, like skincare, fitness, or SaaS, and filter by whether the ad is static, video, or carousel. The platform also lets you cap how many ads appear from any single brand, so your research doesn't get dominated by one big advertiser.
Enter any brand name and see every Facebook ad they're currently running. The platform highlights which creatives have been active the longest, a reliable signal that they're performing well enough to keep spending on. You can also study which hooks they repeat across campaigns, which formats they favor, and where each ad drives traffic. Brand Spy turns competitor research from guesswork into a structured workflow.
The template library includes ready-made designs organized by industry and use case. Each template opens directly in Canva, where you can replace your product images, edit the copy, and adjust colors and fonts to match your brand. Once you're done, export as JPG or PNG and upload to your ad platform.
Any ad you find can be saved to a personal library organized by boards and folders. Unlike screenshots or bookmarks, these ads remain in your swipe file even after the original campaign ends, and they are no longer available in the ad library. This means you can build a long-term reference archive of winning creatives sorted however makes sense for your workflow.
Turn any saved video ad into a readable script with a single click. The transcription includes timestamps, so you can correlate specific moments in the video with the exact words being spoken. Instead of rewatching a 30-second ad five times to catch the opener, you can read it and use it as the foundation for your own scripts.
Feed the AI a reference ad or your product details, and it generates hooks, angles, and full scripts in seconds. The system is trained on high-performing direct-response frameworks, so its output follows proven structures rather than generic copy.
Take a single winning static image and generate dozens of variations without opening design software. This lets you test visual changes at volume without waiting on a designer or learning Photoshop. When you find a static ad that's working, Clone Ads helps you extend its lifespan by creating fresh versions before creative fatigue sets in.
We offer a 7-day free trial with full access to all features in the selected plan. Paid plans start at $19/month (Launch), with Grow at $59/month and Scale at $149/month for agencies managing multiple brands. Annual billing saves you 25%.
Birch, formerly known as Revealbot, is an ad automation platform for managing campaigns across Meta, Google, and social networks. The platform focuses on rule-based automation, such as scaling the budget or adjusting bids based on real-time metrics.
That said, some users report the platform has a steep learning curve, especially when building advanced rules with multiple conditions. While Birch automates what happens after your ads launch, it won't help you determine what to create next.
Birch offers a 14-day free trial with full access to all features. Paid plans are based on monthly ad spend across connected accounts: Essential starts at $49/month, Pro at $99/month, and Enterprise pricing is custom.
Madgicx is built primarily for advertisers who want to optimize campaigns without manually adjusting bids and audiences every day. It includes an AI Marketer that audits your account, identifies weaknesses, and recommends next steps.
The platform also offers creative analysis tools that show which ad elements are driving performance. While it helps with optimization, Madgicx assumes you already have creatives worth optimizing. If the bottleneck is generating winning concepts, GetHookd addresses it earlier in the workflow.
Madgicx offers a 7-day free trial. Paid plans are based on your monthly Meta ad spend, starting around $29/month for smaller budgets and scaling up as spend increases. Tracking Pro, an add-on for advanced attribution, costs $49/month.
Smartly is designed for managing high ad spend across multiple channels. The platform combines creative automation, campaign management, and cross-platform reporting into a single interface.
Teams can build dynamic ad templates, automate creative rotation to combat ad fatigue, and launch campaigns. However, smaller teams or those with modest budgets may find Smartly more complex and expensive than necessary.
And while the platform helps produce and manage ad variations, it doesn't include competitor research or ad discovery. If you need to see what's working in your market before building creatives, GetHookd covers that earlier step.
Smartly uses custom pricing based on a percentage of your monthly ad spend across connected accounts. There are no publicly listed price tiers; users should contact their sales team for a quote. A free demo is available, but there's no free trial.
AdEspresso simplified campaign management and A/B testing. But as creative performance has become the biggest lever in paid advertising, the gap in AdEspresso's offering has become harder to ignore. You can test and optimize all day, but if your starting creatives aren't strong, optimization only gets you so far.
That's where GetHookd comes in. We built the platform to solve the step most ad tools skip: knowing what's actually worth building. The Brand Spy feature reveals which ads competitors are actively scaling, not just running, giving you proven concepts to build from. Ad research and production happen in the same place, which means less time juggling tools and more time launching ads that have a real shot at working.
If your bottleneck isn't campaign management but creative output, GetHookd is built for that problem. Our platform compresses what used to take hours, or a full creative team, into a faster, more direct workflow. Find what's working, build from it, and move on to testing with confidence.
AdEspresso is a campaign management tool for Facebook, Instagram, and Google Ads. It lets you create multiple ad variations and automatically split traffic between them. The platform also includes analytics dashboards, campaign optimization suggestions, and reporting features.
AdEspresso is worth it for teams that want a simple way to manage and test social ads with dependable support. Still, it may feel limited or overpriced for marketers who need more advanced features or need to keep costs low.
AdEspresso focuses on what happens after you create ads: testing, optimizing, and managing campaigns. GetHookd focuses on what happens before. With GetHookd, you can research competitor ads, identify winning concepts, and produce new creatives without starting from scratch. AdEspresso assumes you already have strong creatives to test. GetHookd helps you build them.
*Note: Pricing and/or product availability mentioned in this post are subject to change. Please check our website for current pricing and stock information before making a purchase.
