Birch, formerly known as Revealbot, is a cloud-based ad automation platform that manages campaigns across Meta, Google, and social networks. It automates repetitive tasks like pausing underperforming ads, adjusting budgets, and scaling winners based on preset rules.
Marketers use Birch to reduce the time spent on manual monitoring and campaign adjustments. Instead of checking ad accounts throughout the day, users set conditions like pausing an ad when cost per acquisition exceeds a threshold and let the platform execute automatically.
Birch is built around automation rules. You set conditions, such as scaling your budget when ROAS (Return on Ad Spend) hits a target, and the platform executes them automatically.
Birch also handles bulk ad creation for Meta, letting you launch dozens of variations at once with auto-generated tags for easier organization. High-performing organic posts can be automatically boosted when they hit engagement or impression targets, turning viral content into paid ads without manual setup.
On the reporting side, Birch offers custom metrics, scheduled reports, and white-label options for agencies. Reports integrate with Slack and Google Sheets, and external attribution data from tools like Hyros can be pulled into automation rules.
The platform also flags fatigued ads (creatives that have lost performance over time) so you know when it's time to refresh.
65M+ Ads Analyzed | 4.8★ G2 Rating | 4.4★ Trustpilot Rating
GetHookd reveals which ads your competitors are actively scaling—not just running. Spy on their best-performing creatives, landing pages, and traffic strategies, then turn proven concepts into testable campaigns in seconds with AI-powered script generation and creative cloning.
What You Get:
Birch uses ad spend-based pricing. The more you spend on ads across connected accounts, the higher your monthly fee. All features are available across all plans; the difference lies in your ad spend limit.
Standard Plans (up to $10K monthly ad spend):
Birch users commonly cite time savings as a benefit. Others highlight the reliability of rule execution for pausing, scaling, and adjusting ads.
Conversely, the most common criticism centers around the steep learning curve required to fully leverage Birch's capabilities. Even experienced advertisers report needing significant time investment to master the platform's advanced features. There are also reports about unresponsive customer support.
Birch is built to manage and optimize live campaigns, but that's it. If you're looking for help with what comes before you launch, the platform doesn't offer much.
For marketers who need help with the research and creative side: finding winning ads, extracting scripts, and producing new variations, tools like GetHookd excel at this.
Birch helps you manage ads after they're live, but it doesn't help you figure out what to create in the first place. That's where GetHookd comes in. We built a platform that covers the pre-launch side of advertising: researching competitors, saving winning ads, extracting scripts, and generating new creatives using AI.
Birch automates what happens after you launch. GetHookd helps you launch smarter from the start. Plans begin at $19/month with a 7-day free trial.
AdEspresso offers a simpler entry point for marketers focused primarily on Meta ads. It includes A/B testing, campaign creation, and basic automation, without the complexity of Birch's rule builder. However, it lacks multi-platform support beyond Meta and doesn't offer the depth of automation that Birch provides.
AdEspresso and Birch both start at $49/month, but the value differs. AdEspresso offers straightforward campaign creation and A/B testing for Meta ads at that price point. Birch's $49/month Essential plan covers basic automation, but unlocks its full rule builder and integrations only at the $99/month Pro tier.
Birch provides tools that help users manage live campaigns. But it assumes you already know what ads to run. There's no research, no Facebook Ad Library access, no competitor insights, and no way to determine what creative is worth testing in the first place. You're automating execution without support for the strategy that precedes it.
We built GetHookd for the work that happens before you hit publish: finding ads that are already converting and generating new variations with AI. By the time you launch a campaign, you're not guessing; you're building from proven concepts.
GetHookd helps you create smarter before launch. For e-commerce operators, dropshippers, and agencies who want to stop wasting budget on untested ideas and start building from what's already working, GetHookd delivers the research and creative production tools that Birch doesn't offer.
The initial account connection process with Birch is straightforward and typically takes just minutes to complete, including authorization and integration with your advertising platforms. Most users can establish basic connections and start exploring the platform within their first session. The onboarding is designed to be simple, even for those new to automation tools.
Birch provides true automation that runs independently after proper setup, but like any sophisticated marketing tool, it benefits from regular oversight and strategic refinement. The platform automatically executes rules every 15 minutes based on your configured conditions, requiring no manual intervention for day-to-day optimization.
Most users and reviewers say Revealbot (Birch) is worth the money if you have enough ad spend to benefit from advanced automation and rule-based optimization, but its value declines for smaller budgets because pricing is usage-based, and the learning curve and cost can outweigh the benefits for simpler campaigns.
For marketers whose bottleneck is creative, GetHookd is the best alternative. While Birch focuses on automating live campaigns, GetHookd helps you build better ads before you launch. With 65M+ searchable ads, Brand Spy, AI Script Generation, and Clone Ads, you're creating from proven concepts instead of testing blind. Stronger creatives from day one mean better performance and less reliance on tools to fix underperforming ads.
Yes. GetHookd's AI Script Generation lets you create hooks, angles, and full ad scripts in seconds. Upload a winning ad or use one from your swipe file, add your product details, and the AI generates ready-to-use scripts tailored to your brand. You can also use Ads Transcription to extract the script from any video ad, then feed it into the AI to create fresh variations.
*Note: Pricing and/or product availability mentioned in this post are subject to change. Please check our website for current pricing and stock information before making a purchase.
