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February 16, 2026

MagicBrief Reviews, Pricing & Alternatives: Is This AI Ads Tool Actually Good?

Key Takeaways

  • MagicBrief is a creative workflow platform with an ad library, briefing tools, and analytics for marketing teams.
  • MagicBrief reviews highlight useful collaboration features, but users cite a smaller ad library, limited creative production tools, and pricing that scales quickly for teams.
  • Pricing starts at $249/month based on ad spend and team size, with custom quotes required for all plans.
  • GetHookd is a powerful alternative with access to 65+ million ads (5x larger than MagicBrief's database), AI-powered creative tools, and performance analytics, giving brands everything they need to find, create, and optimize winning ads. 

MagicBrief Overview: Is This AI Ads Tool Actually Good?

MagicBrief is a research platform designed to help teams collect and analyze ad creatives. It provides access to over 12 million ads from platforms such as Facebook and Instagram, which is significantly smaller than GetHookd's 65+ million ad database. You can save ads using a Chrome extension, organize them into boards, and collaborate with teammates in real time. 

However, it's important to note that MagicBrief's pricing scales with your advertising spend and team size, and all plans require a custom quote. This makes it out of reach for smaller operations and solo marketers, who may value platforms with transparent pricing or more comprehensive, all-in-one capabilities.

         
        

GetHookd: Turn Competitor Intelligence Into Your Next Winning Ad

        

65M+ Ads Analyzed | 4.8★ G2 Rating | 4.4★ Trustpilot Rating

    
         Stop Guessing. Start Scaling:     

GetHookd reveals which ads your competitors are actively scaling—not just running. Spy on their best-performing creatives, landing pages, and traffic strategies, then turn proven concepts into testable campaigns in seconds with AI-powered script generation and creative cloning.

    What You Get:     
            
  • ✓ Brand Spy to decode competitor ad strategies in real-time
  •         
  • ✓ AI script generation and ad cloning for instant variations
  •         
  • ✓ Performance scoring based on actual ad behavior, not vanity metrics
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  • ✓ Creative Analyzer to identify and scale your top performers
  •     
    Replace guesswork with intelligence. Build profitable ads that actually convert.     
        Unlock Winning Ads Now →     

MagicBrief Main Features

MagicBrief's Insights dashboard helps teams visualize creative performance at a glance. (Image source: MagicBrief)
  • Ad Library: You can search for ads by keyword, filter by theme, and save them to your personal Swipe File using the Chrome extension. Saved ads stay accessible even after they go offline.
  • Creative Briefing: The platform includes an editor for creating detailed creative briefs. You can add references and scripts to a single document. 
  • Creative Analytics: MagicBrief syncs with your Meta ad accounts to pull performance data. You can see which creatives drive results and compare formats and angles.
  • Competitor Tracking: You can follow brands and monitor their ad activity over time. MagicBrief shows which ads competitors are running, how long they've been active, and performance estimates.

MagicBrief Pricing

MagicBrief uses ad spend-based pricing, starting at $249/month for its Pro plan. Exact costs are customized based on your ad spend and team size, so please submit your details to receive a quote. 

For larger organizations, MagicBrief offers a Creative Intelligence tier with unlimited seats, tracked brands, ad account connections, and invoice-based billing.

MagicBrief User Experiences

Analyzing feedback from current users reveals consistent themes about MagicBrief's strengths and limitations. Users appreciate MagicBrief's briefing tools and collaboration features. The ability to save ads, build storyboards, and share briefs with creators in one place is also highlighted.

That said, the most frequent criticism involves pricing. Starting at $249/month with no transparent pricing tiers, MagicBrief feels expensive for smaller teams or solo marketers, especially since you have to go through a custom quoting process just to determine your actual cost. The ad library, while useful, contains significantly fewer ads than some competitors', which can limit options in niche industries.

Top 3 MagicBrief Alternatives Worth Considering

1. GetHookd

GetHookd's Explore feature lets you browse millions of ads and save winning creatives to organized boards.

GetHookd is a creative intelligence platform built for e-commerce brands, dropshippers, and media buyers who need to find winning ads and create variations fast, while tracking performance.

We provide access to over 65 million ads across Meta, which is more than 5x the size of MagicBrief's database. You can filter by niche, format, or keyword to discover what's performing in your market. Our Chrome extension lets you save ads from the Meta Ad Library directly to your Swipe File with one click. 

While MagicBrief helps with research and briefing, you'll need separate tools to actually produce ads. GetHookd handles the entire workflow, from winning ad discovery to AI-powered creative analysis and ad creation. Our AI ad discovery system helps you find winning creatives faster, while our AI creative analysis tools identify patterns in top-performing ads.

GetHookd Core Features

GetHookd's Image Ad Templates give you customizable designs for quick, high-impact creatives.
  • Explore Ads & Swipe File: Search through 65+ million curated ads. Save winning creatives to your Swipe File and organize them by folder for easy reference. Just like MagicBrief, your saved ads remain accessible even if they become inactive.
  • Brand Spy: Monitor competitor ad activity. See which creatives they're scaling, how long ads have been running, and where traffic is going.
  • Clone Ads: Generate AI-powered variations of high-performing ads to speed up testing and production.
  • Video Scripts: Build ad scripts using proven frameworks and hooks. No need to start from scratch.
  • Ads Transcription: Automatically pull hooks, CTAs, and copy from winning video ads.
  • Customizable Templates: Access ready-made templates for image ads and high-converting landing pages to launch faster.
  • Creative Analyzer: Sync your Meta ad account to see performance by creative. Identify what's working, spot underperformers, and generate new AI variations to replace them.

GetHookd Pricing

We offer three pricing plans starting at $19/month for the Launch tier, which includes access to the ad library, Swipe File, Brand Spy, Ads Transcription, and Video Scripts. The Grow plan at $59/month includes AI creative tools such as Clone Ads and Creative Analyzer. 

The Scale plan at $149/month unlocks full access to all features, with Creative Analyzer supporting up to 5 ad accounts. All plans include a 7-day free trial. 

Compared to MagicBrief's $249/month starting price, our platform delivers more comprehensive features, including AI creative production, at a fraction of the cost.

2. Motion

Motion's dashboard displays creative performance metrics to help teams identify winners. (Image source: Motion)

Motion overlaps with MagicBrief in creative analytics and performance reporting. Where Motion falls somewhat short compared to MagicBrief is in its collaborative features. While it offers basic sharing capabilities, it lacks the robust brief builder and team workflow tools. 

Additionally, Motion is primarily for finding top creative analytics. It doesn't incorporate the sophisticated AI creation capabilities that GetHookd offers. You will need another tool to make variations of your own winning ads. 

Motion Core Features

  • Creative Analytics: Visual dashboards that show which ads perform best across platforms. Filter by format, naming convention, or AI-generated tags.
  • AI Insights: Motion's AI analyzes your creatives and provides recommendations on what to improve or iterate.
  • Frame-by-Frame Analysis: Break down video ads to see where viewers drop off and which moments drive engagement.
  • Team Reporting: Build shareable reports with live data. Schedule automated delivery via Slack or share links with clients.

Motion Pricing

Motion starts at $250/month for its Starter plan, which covers brands spending up to $50K/month on ads and includes AI tags, creative analytics, unlimited seats, and in-app chat support. Pro and Growth tiers are available for brands with higher ad spend, but pricing requires a demo call.

Motion is built for larger teams with significant ad budgets. Smaller brands, dropshippers, or those just starting with paid ads may find the entry price and minimum spend requirements limiting. The platform also focuses primarily on analytics, which limits it to brands that need a comprehensive platform that spans research through production.

3. AdSpy

AdSpy's database is large, but finding current, relevant ads requires extra filtering through historical data. (Image source: AdSpy)

AdSpy is one of the older ad intelligence platforms. It provides access to millions of ads across Facebook and Instagram with granular search filters, though much of its database consists of outdated ads that are no longer running. This platform is designed specifically for research and competitor tracking.

AdSpy Core Features

AdSpy lets you filter ads by keywords, advertiser name, engagement metrics, demographics, call-to-action type, media type, and more. You can also search for comments to identify creatives that generate strong audience reactions. The platform includes landing page screenshots linked to each ad, which stay accessible even after the original page goes offline.

AdSpy Pricing

AdSpy offers a single plan at $149/month with no lower-tier options. For a research-only tool, the price can feel steep for solo marketers and smaller teams who need more than just a search engine for ads. 

While AdSpy has a large database, a significant portion of it is historical, meaning many indexed ads are no longer running. Finding current, relevant campaigns takes extra filtering and manual effort. The platform also lacks AI creative tools, so there's no script generation, ad cloning, or creative analysis to help turn research into production-ready ads.

MagicBrief Alternatives Comparison Table

Tool Core Strength Limitations Best For
GetHookd Ad research + creative production in one platform. Find winning ads, transcribe them, generate scripts, clone variations. No campaign management Ecommerce brands, agencies, and media buyers who need to research winning concepts and produce high-performing ads before testing
Birch (Revealbot) Rule-based automation for scaling and budget adjustments Steep learning curve, no creative research or production tools Teams seeking to automate campaigns
Madgicx AI-powered optimization with creative analysis Learning curve, Meta-only, assumes you already have creatives worth testing Meta advertisers looking for hands-off optimization
Smartly.io Automation and cross-platform campaign management Enterprise pricing; complex for smaller teams, no ad research features Brands with significant ad budgets

Why GetHookd is the Best MagicBrief Alternative

MagicBrief helps teams organize research and build briefs, but the workflow stops there. You still need separate tools to actually create ready-to-use ads, generate scripts, and analyze performance.

What sets GetHookd apart is its end-to-end workflow, which eliminates the need to juggle tools. Our platform includes advanced AI creative generation capabilities that automatically produce variations from top-performing ads. This allows marketers to quickly implement insights at higher volumes. It also significantly accelerates testing cycles and reduces the technical complexity of handling multiple tech stacks.

With transparent pricing starting at just $19/month (vs. MagicBrief's $249/month baseline), 5x more ads in our database, and comprehensive features spanning both analytics and production, GetHookd delivers significantly more value per dollar than MagicBrief's research-focused approach.

For teams looking to improve creative performance at scale, GetHookd shortens the path from research to launch. Instead of building a library of inspiration you'll never use, you can go from research to profitable creatives in minutes.

Try GetHookd Now →

Frequently Asked Questions (FAQs)

How does MagicBrief do?

MagicBrief lets you discover ads from its library, save them to organized boards, and turn your research into creative briefs for your team or external creators. Its block-based editor lets you build detailed briefs, including references, storyboards, scripts, and technical specifications, in a single document. 

That said, MagicBrief is primarily a research and briefing tool. Once you've built your brief, you still need separate tools to actually create the ads. GetHookd handles both research and production on a single platform.

What are the benefits of using MagicBrief?

MagicBrief centralizes creative research and simplifies communication between strategists and creators. The AI analysis tool helps identify what makes winning ads work, and the briefing tools keep teams aligned on creative direction.

However, MagicBrief stops at this briefing stage. You still need separate tools to produce the actual ads. GetHookd goes further by combining research with AI-powered creative production. You can generate ad variations, scripts, and images directly from your findings, plus track your own ad performance. It's the full workflow from insight to execution, not just research you'll hand off to someone else.

How does GetHookd’s Brand Spy work for competitor research?

Brand Spy lets you track any brand's ad activity over time. You can see which creatives they're running, how long ads have been active, which ones are being scaled, and where they're driving traffic. It's a straightforward way to monitor competitors and identify winning strategies before testing them yourself.

Do I need technical skills to use GetHookd?

No. GetHookd is built for marketers and dropshippers, not developers. You can browse ads, save creatives, generate scripts, and analyze performance without any coding or technical setup. 

*Note: Pricing and/or product availability mentioned in this post are subject to change. Please check our website for current pricing and stock information before making a purchase.