AI in Advertising
AI in Advertising
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June 18, 2025

How to Use AI to Make Ads: Best Tools & Tips

Key Takeaways

  • Use AI to generate more ad variations, faster; this gives you a real testing advantage over teams still doing it manually.
  • The best results come from a deliberate process: set goals, research what is working, generate at volume, refine with human judgment, then iterate fast.
  • Starting with proven concepts: competitor hooks, winning angles, and historical offers, produces sharper AI output than starting from a blank slate.
  • Performance data should drive every creative decision, from what you scale to what you cut.
  • GetHookd covers the full workflow, from competitive intelligence and creative generation to Meta-connected performance analysis, in one place.

How AI Has Changed the Ad Creation Game

Traditional ad creation is a grind. You brief a designer, wait for concepts, revise copy three times, test one or two versions, and hope something sticks. That cycle is expensive, slow, and puts a hard ceiling on how much you can test and learn.

AI changes the equation. Instead of producing one or two ad concepts per campaign, marketers can now generate dozens of variations across copy, visuals, and formats in minutes. That is a faster and fundamentally different way of thinking about creative production.

The result is leaner teams producing more output, smarter targeting, and faster iteration cycles. For performance marketers, that is a serious competitive advantage.

GetHookd: Turn Competitor Intelligence Into Your Next Winning Ad

65M+ Ads Analyzed | 4.8★ G2 Rating | 4.5★ Trustpilot Rating

Stop Guessing. Start Scaling:

GetHookd reveals which ads your competitors are actively scaling—not just running. Spy on their best-performing creatives, landing pages, and traffic strategies, then turn proven concepts into testable campaigns in seconds with AI-powered script generation and creative cloning.

What You Get:
  • ✓ Brand Spy to decode competitor ad strategies in real-time
  • ✓ AI script generation and ad cloning for instant variations
  • ✓ Performance scoring based on actual ad behavior, not vanity metrics
  • ✓ Creative Analyzer to identify and scale your top performers
Replace guesswork with intelligence. Build profitable ads that actually convert.

How to Use AI to Make Ads in 5 Steps

Step 1: Set Goals and Research What Is Already Working

Before you open any AI tool, get clear on what success looks like. Are you driving traffic, generating leads, or pushing direct purchases? Your goal shapes everything, from the copy angle, the visual style, the CTA, and the platform you are targeting.

See exactly which formats, hooks, and landing pages a competitor is scaling, updated in real time.

From there, research what competitors are running to see what’s performing in your niche. What formats are being scaled? What hooks keep appearing? 

Tools like GetHookd's Brand Spy make this step significantly faster. You can see exactly which ads competitors are actively scaling, where their traffic is going, and what creative angles are getting budget behind them.

Skip this step, and you will spend your budget testing ideas that the market has already rejected.

Step 2: Choose the Right AI Ad Tool for Your Campaign

Not every AI ad tool is built for the same job. Some are strong at generating visual creatives at volume. Others focus on copy and messaging frameworks. The right choice depends on your campaign type and what stage of the creative process you need the most help with.

A few things worth evaluating before committing to a tool: How easy is it to get up and running without a technical background? Does it give you performance intelligence, or just creative output? Can it support the full workflow, or will you need to stitch multiple tools together?

Step 3: Generate Multiple Ad Variations With AI

This is where AI earns its place in the workflow. Generate as many variations as the platform allows. Do not edit as you go. Generate first, review second.

The goal at this stage is volume and variety. You want headlines testing emotional versus logical appeals, visuals testing lifestyle imagery versus product closeups, and CTAs testing urgency versus curiosity. 

Platforms like GetHookd let you generate hooks, scripts, and visual variations directly from winning ad concepts, cutting what would take a creative team days down to minutes.

Input a winning ad and your product details; GetHookd's AI Script Generator writes your hooks and scripts in seconds.

Step 4: Apply Human Judgment to Refine the Output

AI gets you most of the way there quickly. Your job is the final stretch. Review every variation with a critical eye. Does the headline match your brand voice? Does the visual feel authentic to your audience?

Cut anything that feels generic or off-brand. The output of this step should be a tighter, higher-confidence creative set that reflects both AI speed and human strategy.

Step 5: Test, Measure, & Iterate Fast

Once data starts coming in, double down on what is working and cut what is not quickly. Tools like GetHookd's Creative Analyzer connect directly to your Meta ad account to surface which creatives are driving results and which are draining budget, so your next decision is always backed by data, not instinct. 

GetHookd's Creative Analyzer surfaces real performance data.

The real advantage of AI-generated ads is not merely speed at launch. It is speed at iteration. When a concept stops performing, you are hours away from fresh creative, not weeks.

The Best AI Tools for Making Ads Right Now

1. GetHookd

Browse millions of actively running Meta ads to find what is worth testing next.

GetHookd is the most complete AI-powered ad research and creative platform available for performance marketers. Where most tools stop at content generation, our platform covers the entire workflow from competitive intelligence and creative production through to performance analysis.

We built GetHookd specifically for media buyers, eCommerce brands, agencies, and scaling teams who need more than inspiration.

Key features include:

  • Explore Ads: Browse over 65 million high-performing Meta ads to find what is working in your niche right now.
  • Brand Spy: Track exactly which ads competitors are actively scaling, including their landing pages, traffic sources, and top hooks.
  • Video Scripts: Generate hooks, angles, and full ad scripts from any winning ad using an AI trained on 8-figure creative.
  • Ads Transcription: Instantly break down any video ad into copy, hooks, and CTAs ready to adapt.
Ready-to-use image ad templates across every niche.
  • Image Ad Templates: Browse ready-to-use, high-converting static ad templates across categories.
  • Funnel Templates: Pick from a library of proven landing page templates and customize for your campaign.
  • Clone Ads: Upload any image ad and generate dozens of variations across colors, formats, and styles.
  • Creative Analyzer: Connect your Meta ad account to see exactly which creatives are driving results and which ones to cut.
  • Save Ads: Permanently save any ad, even after it goes offline.

Explore GetHookd's full feature set here.

2. AdCreative.ai

AdCreative.ai is an AI tool focused primarily on generating static visual ad creatives at volume. It works for teams that need a fast supply of image-based ads for paid social and display campaigns. 

That said, it is largely a content generation tool. It does not offer competitive intelligence, performance scoring based on real ad behavior, or the kind of end-to-end workflow that more serious media buyers require.

3. Smartly.io

Smartly.io combines creative automation with media buying across multiple platforms. It is a heavy platform built for teams with high-budget operations.

For most brands, the setup complexity and cost make it difficult to justify, particularly when a more focused, performance-driven platform can deliver sharper results with significantly less friction.

Tips to Get Better Results From AI-Generated Ads

1. Save Your Brand Kit Inside the Tool

Most AI ad platforms let you upload logos, color palettes, fonts, and product images before you generate anything. Do it first. This makes it easier to start with the right assets instead of requiring manual correction after the fact.

2. Start With Proven Concepts, Not Blank Slates

AI works best with strong inputs. Instead of asking it to invent from scratch, feed it a headline structure that has worked before, an offer that has converted historically, or a competitor angle you know lands with your audience.

3. Use A/B Testing to Find What Works

The volume AI produces makes meaningful testing feasible on every campaign, including smaller budgets. Isolate one variable per test (headlines, visuals, or CTAs) so you know exactly what drove each result. That discipline changes the economics of optimization entirely.

4. Monitor Click-Through & Conversion Rates

With more variations running simultaneously, patterns emerge fast. You will identify which headline tone, visual style, or offer structure is outperforming within days and reallocate budget toward winners before you have burned through your spend.

5. Optimize Using Real-Time Feedback. 

Set up automated rules to pause underperformers, increase budget on creatives exceeding your ROAS target, and rotate in fresh variations when performance falls. 

Refresh creatives every two to three weeks to stay ahead of ad fatigue. The marketers seeing the biggest gains are not only using AI to create faster. They are also using it to learn faster.

Best AI Ad Tools: Comparison Table

Features GetHookd AdCreative.ai Smartly.io
Best For Performance marketers, eCommerce brands, agencies Teams needing high-volume static creatives Large enterprise media buying teams
Competitive Intelligence Yes, Brand Spy, landing pages, hooks No Limited
AI Creative Generation Scripts, hooks, image ads, templates Static image ads Template-based automation
Ad Database 65M+ Meta ads No No
Performance Analytics Yes, Creative Analyzer connected to Meta Basic Yes, enterprise-level setup required
Ease of Use Simple, no technical skills required Simple Complex setup

Create Ads That Convert With GetHookd

Making ads with AI is only half the equation. The other half is knowing what to make, why it will work, and how to improve it once it is live. That is exactly where GetHookd comes in.

We built GetHookd for media buyers, eCommerce operators, dropshippers, agencies, and scaling teams who cannot afford to waste budget on creative guesswork. Our platform covers the entire workflow, from researching what is already working in your market to generating fresh creatives, analyzing performance, and knowing exactly what to scale next.

Everything inside GetHookd is designed to replace guesswork with intelligence. Instead of launching ads and hoping something sticks, our users make decisions based on real ad behavior: which competitors are scaling, which hooks are performing, and which creatives are driving the ROAS numbers that matter. That kind of clarity is what separates teams that test endlessly without progress from teams that iterate with purpose and grow efficiently.

Start your GetHookd free trial today!

Frequently Asked Questions (FAQs)

Can AI create both ad copy and visuals? 

Yes. Modern AI ad tools handle both ad copy and image generation. GetHookd does both within the same platform, keeping your entire creative process in one place.

How do you create ads using AI? 

Start by researching what is already working in your niche, then use an AI tool to generate variations across copy, visuals, and hooks. From there, apply human judgment to refine the output, launch your strongest concepts, and let performance data guide what you scale next.

Do I need technical skills to use AI ad generators? 

No. Most modern AI ad tools are built for marketers, so no coding or steep learning curve is required. If you can write a brief and define a target audience, you have everything you need to get started.

What is the best AI tool for making ads? 

GetHookd is the most complete option for performance marketers. It covers the full workflow, from competitive research to creative generation and performance analysis, all on one platform.

*Note: Pricing and/or product availability mentioned in this post are subject to change. Please check our website for current pricing and stock information before making a purchase.