From content creation to campaign analysis, AI is quickly becoming an essential player in the top marketing teams of 2025. But how can brands truly use AI to drive performance?
You can enhance marketing with AI by automating content creation, personalizing ads, targeting campaign performance, and analyzing large datasets for insights. AI tools allow you to create high-performing ads quickly, tailor messages to your audience, and drive smarter decisions using data, all while reducing manual workload.
Let’s dive into the power of AI, its role in digital advertising, and how to use an AI ad generator like Gethookd to reduce costs, save time, and improve return on ad spend (ROAS) at scale.
An AI advertisement can now be created in seconds and still resonate like it was handcrafted by a full creative team. With tools like Gethookd, you can generate scroll-stopping copy and video ads that match your brand voice and speak directly to your target audience.
Whether you need fresh hooks, user-generated content (UGC), or just want to get rid of the guesswork in ad production, AI gives you the ability to scale high-quality content faster and more affordably than ever.
Before integrating AI into your workflow, it’s important to have a solid grasp on understanding AI in marketing. In essence, AI leverages machine learning to detect patterns, predict outcomes, and generate content or insights based on real-time and historical data.
In performance marketing, this means you can rely on AI to not only speed up your creative processes but also make smarter decisions based on what’s actually working, rather than what you think might work.
Here’s how marketers are using AI to drive better performance at every stage of the campaign funnel:
One of the most game-changing applications of AI is in content production. AI tools can generate everything from headlines and hooks to full-blown ad scripts, which are designed for your goals and audience.
With Gethookd, for example, you can create ready-to-launch ads with templates and creative formats that are proven to perform. If you’re wondering how to use an AI ad generator, it’s simple: input your product info, brand tone, and campaign goals, and let the AI handle the heavy lifting for you.
By analyzing user data, behavior patterns, and competitor trends, AI helps you tailor each ad to a specific audience segment, allowing your ads to be hyper-personalized, every single time.
This level of targeting means you can launch creatives that match platform-specific trends while staying true to your visual identity, tone, and brand messaging–driving higher hook rate and conversions.
AI takes campaign testing to a whole new level. Instead of manually running split tests and waiting for results, AI tools can run massive, multi-variable split tests and improve ads based on real-time performance data.
This allows you to quickly identify what works, whether that’s a certain CTA, a hook style, or video format, and double down without wasting ad spend.
From competitor analysis to content generation and reporting, AI can automate all the repetitive (and time-consuming) parts of your workflow.
By reducing manual work, you can redirect your team’s energy to strategy and creative direction while letting AI handle the day-to-day execution with accuracy and speed, giving you more leverage to reach your goals.
At its core, great marketing is built on data. AI tools can rapidly process and interpret vast datasets, turning raw information into actionable insights.
This helps you understand how past campaigns performed, how your audience is behaving, and how market trends are shifting, so you can stay ahead of the curve with smarter, data-driven marketing decisions.
If you’re ready to scale your performance marketing without the creative bottlenecks, Gethookd is the AI tool you need. From idea generation to UGC content and real-time ad intelligence, Gethookd combines everything in one platform to help brands launch, test, and personalize winning ads more quickly than ever before.
Book a free demo or start your free fourteen-day trial today to see how Gethookd can help you create winning ads more quickly, cut creative costs, and scale your ROAS predictably!
