As AI has become more powerful, its use in video production has grown. The benefits of AI in video advertising include higher return on ad spend (ROAS), lower costs, and improved personalization of content. User-generated content (UGC) does uniquely well in today’s advertising landscape, and AI UGC generators are getting better all the time.
Faster Videos
We’ll start with speed. A lot of advertising is testing, and you can do better testing when you have more content. AI can help you create a staggering amount of content, ranging from blog posts to video scripts to voice-overs to fully formed videos.
Instead of waiting to get back footage or recut a dozen versions of a testimonial, you can use AI to generate a video from scratch or make quick adjustments to color, tone, or voiceover. Then you can send each of them into the world and see which ones work and which ones don’t.
Better Videos
When you’re producing a lot of content, you can think about it like evolution. You start with a hundred versions of something, and over time, you weed out the ones that potential clients don’t respond to. Eventually, you’re left with the perfect video for your audience.
Unfortunately, this sort of zeroing-in can be very time-intensive; it’s hard to test all possibilities and find the best way forward. With AI, you can go through the whole thing again and again, making adjustments over time or starting with a fresh batch for each new season or product.
More Personal Videos
Part of making a better advertising video is making a more personalized video. AI lets content makers easily swap text or voice, customizing their ads for specific demographics, new offers, and different platforms.
Personalization can be a hurdle for any business, but especially a growing one. Personalizing ads at scale is much easier with AI.
Cheaper Videos
Creating a large number of ads you can easily test and adjust saves you time and money and allows you to improve your ROAS. The better your ads, the more engagement and the lower your cost per acquisition (CPA). All this adds up to lower costs, letting you spend your money where you need it most.
The Road to Better
While content generation is powerful for brands, what’s behind it is what really drives the importance of AI: data. When you’re chunk swapping content and seeing what works and what doesn’t, you can add gas to the fire by using AI to quickly gather and analyze data. That data can also be used to study what’s working for your competitors so you can take advantage of what they’ve figured out.
AI Doesn’t Replace Strategy, It Enhances It
It’s important to remember that AI is a tool, not a magic wand. Even with automation, personalization, and real-time testing, your results will only be as strong as the plan behind them. You still need strong creative direction, clearly defined goals, and an understanding of what resonates with your audience.
AI can do the heavy lifting, but it’s your brand voice, vision, and message that drive the outcome. With the right strategy in place, AI simply helps you get there faster, smarter, and more efficiently.
Gethookd can help you drive your brand through data, saving you money and helping you make the best content possible. We can also help you understand compliance in AI-generated UGC!