Moat Ad Search launched in 2010 as a free search engine for display ads, enabling marketers to search for competitor creatives across the web. Oracle acquired Moat in 2017 and moved most features behind a paywall.
In September 2024, Oracle shut down its entire advertising division, including Moat. The shutdown left marketers without access to display ad tracking, historical ad data, and the heatmap engagement analytics for which Moat was known.
Several alternatives now cover what Moat once offered, from competitor tracking to performance analytics, and some even pair research with creative production. Below are the strongest Moat Ad Search alternatives to consider in 2026.
65M+ Ads Analyzed | 4.8★ G2 Rating | 4.4★ Trustpilot Rating
GetHookd reveals which ads your competitors are actively scaling—not just running. Spy on their best-performing creatives, landing pages, and traffic strategies, then turn proven concepts into testable campaigns in seconds with AI-powered script generation and creative cloning.
What You Get:
GetHookd pairs ad intelligence with creative production: research and execution in the same dashboard. With 65M+ ads indexed across Meta ads, you can search by vertical, creative type, performance signals, or aesthetic.
The difference from Moat: We don't stop at showing you what's running. Our platform goes further by helping you turn that research into ads you can actually launch.
When you find an ad worth studying, you can save it permanently to your own library, organized however you want. If it's a video ad, the platform transcribes it so you can read the script. From there, AI tools help you write new hooks and angles based on what's already working.
And if you find a winning static image, you can generate dozens of variations without opening separate design software. Research and production happen in the same place.
Testing ads blindly drains your budget fast. GetHookd eliminates that waste by letting you build on creatives already proven to convert. You're not guessing what might work; you're iterating on what already does. Less guesswork means fewer wasted dollars and more confidence when you scale.
Foreplay is an ad swipe file and competitor tracking tool that focuses on saving, organizing, and sharing ad inspiration from social platforms. It allows users to capture ads to boards and folders without taking screenshots or copying links. Foreplay also includes a brief builder for creating storyboards and generating scripts with AI.
Foreplay doesn't include transcription, so pulling scripts from video ads requires a separate tool. There's no ad cloning or variation generation. Once you've saved inspiration, you'll need design software such as Figma or Canva to create new creatives from it. For teams running high-volume campaigns, this fragmented workflow adds significant time overhead to every creative iteration.
Also, the competitor tracking feature in Foreplay (also known as Spyder) has brand limits based on your plan, which can cap how many advertisers you can monitor. The platform is built around saving and briefing rather than end-to-end creative production, so there's a gap between finding an ad and launching your own version.
MagicBrief is a creative workflow tool focused on the planning and briefing stage of ad production. The platform combines an ad library with collaboration features, letting teams save references, build storyboards, and align on creative direction before production begins.
The library includes ads searchable by platform, format, or AI-powered queries. MagicAI automatically analyzes video ads, transcribing dialogue and highlighting key frames for storyboarding. Teams can build briefs using a block-based editor, attach references, and collaborate in real time.
With 12M+ ads compared to GetHookd's 65M+ database, the library is significantly smaller, which can limit discovery in niche categories or emerging verticals where ad volume is critical for pattern recognition. While MagicAI handles transcription and scene breakdowns, the AI script generator is available only on higher-tier plans, and there's no ad cloning to generate variations.
The platform is strongest in briefing and handoffs but falls short in creative production. For marketers who want to move from research to ready-to-launch ads without switching tools, GetHookd covers the full workflow.
For marketers with limited budgets, Meta Ad Library offers a free alternative for Facebook and Instagram advertising. While lacking the cross-platform capabilities that made Moat valuable, Meta's offering provides visibility into competitors' social advertising, with search functionality by brand name, category, or keyword.
Meta Ad Library works best when combined with other tools to analyze and contextualize the data you find. Many marketers use it as a supplementary resource alongside more capable solutions that offer deeper analytics and cross-platform coverage.
Meta Ad Library only shows what's currently running. Once a campaign ends, the ad disappears, and with it, any reference you didn't manually save elsewhere.
Each ad displays its start date, but there's no way to sort by duration or automatically surface the longest-running creatives. Identifying winners takes manual effort. There's no transcription for video ads, no AI tools, and no way to act on what you find without switching to other software.
For Moat users who valued historical data and structured research workflows, Meta Ad Library feels more like a starting point than a solution. GetHookd lets you save ads, transcribe, and create from them, all in one place.
Moat gave visibility into competitor advertising at scale. When Oracle shut it down, the search for alternatives often led to fragmented solutions. One platform for browsing ads, another for design software to actually produce something new. That patchwork approach adds friction at every step.
GetHookd consolidates what used to require multiple subscriptions. The research side covers high-quality ads with filters that surface relevant creatives fast. But unlike Moat, which stopped at showing you what existed, we bridge the gap between observation and output.
For marketers, dropshippers, and ecommerce brands who measured Moat's value by how much time it saved during competitive research, GetHookd delivers that efficiency while extending it further into ad production. The workflow doesn't end when you find an ad worth studying. It ends when you've built and launched an ad from it.
Stop paying for multiple tools that don't talk to each other. Replace your ad research stack with one platform that actually helps you ship.
Oracle shut down Moat in September 2024 when it exited the advertising business entirely. The platform is no longer available, even for users who previously had paid access.
GetHookd offers the closest replacement for marketers who relied on Moat for competitor research. It has a searchable database of 65M+ high-performing ads across Meta and goes further by allowing you to transcribe videos, generate AI-generated scripts, and create variations from winning concepts.
Anyone running paid ads on Meta who wants to move faster from research to launch can benefit from GetHookd. That includes ecommerce brands testing new creatives weekly, media buyers managing multiple accounts, agencies producing assets for clients, and solo marketers who don't have a design team but still need to ship variations at volume.
*Note: Pricing and/or product availability mentioned in this post are subject to change. Please check our website for current pricing and stock information before making a purchase.
