BigSpy was one of the early players in ad intelligence and still offers broad platform coverage. However, several limitations have prompted marketers to seek newer alternatives.
The platform's interface can feel cluttered and overwhelming, especially compared to more streamlined tools. It provides basic engagement metrics but lacks AI-powered features like script generation, ad cloning, or creative analysis.
BigSpy's pricing also presents challenges. The free plan limits daily searches to a few, and the jump from the Basic plan to the Pro plan is steep, with no middle option. For marketers who need more than basic access but don't require enterprise-level features, this gap can be frustrating.
Below are the top 3 BigSpy alternatives, their unique features, and pricing.
65M+ Ads Analyzed | 4.8★ G2 Rating | 4.4★ Trustpilot Rating
GetHookd reveals which ads your competitors are actively scaling—not just running. Spy on their best-performing creatives, landing pages, and traffic strategies, then turn proven concepts into testable campaigns in seconds with AI-powered script generation and creative cloning.
What You Get:
GetHookd is a comprehensive ad research and AI creative platform designed for marketers who need more than just a database of competitor ads. While BigSpy focuses on showing you what's running across multiple platforms, we help you understand why certain ads work and provide the tools to create your own variations without starting from scratch.
Our platform is built for ecommerce brands, dropshippers, agencies, and performance marketers who run ads on Facebook and Google. The clean interface makes it easy to search, filter, and save ads, while AI-powered features handle the creative side, including scripting, cloning, and analyzing what makes winning ads convert.
GetHookd delivers an impressive array of features that outperform BigSpy across nearly every metric:
GetHookd offers straightforward pricing with a 7-day free trial and 25% discount for annual packages:
AdSpy is known for having a large database of Facebook and Instagram ads. It's built for marketers and brands who want deep visibility into what's running on Meta platforms. While it lacks the breadth of BigSpy's platform, AdSpy compensates with a larger ad database and more advanced search filters.
The platform is straightforward: search for ads, filter by engagement or demographics, and view landing pages associated with each campaign. However, AdSpy's database size comes with a caveat. The platform indexes a high volume of ads, but many are no longer relevant, making it harder to identify what's actually scaling.
AdSpy also hasn't evolved much in recent years. It doesn't offer AI-powered creative tools, and its interface feels dated compared to alternatives like GetHookd.
AdSpy focuses on depth over breadth, offering detailed research capabilities for Meta ads:
AdSpy keeps its pricing simple:
While the short trial window lets you explore AdSpy's features, 1,000–2,000 views can be used up quickly if you're researching multiple niches or competitors.
At $149/month, with no AI tools, limited platform coverage, and an outdated database, AdSpy is suitable for marketers who need advanced search filters. For those who want fresh data and a complete workflow, from research to ad creation, GetHookd offers more value at a lower entry price.
PowerAdSpy positions itself as a multi-platform ad intelligence tool that covers Facebook, Instagram, Google, Native ads, and more. It's designed for media buyers and brands seeking visibility across multiple ad networks without subscribing to separate tools.
The platform offers a large ad database with filters for keywords, demographics, engagement, and call-to-action types. However, access to different platforms is gated behind pricing tiers. The Basic plan covers only Facebook; you'll need to upgrade significantly to access other social networks. PowerAdSpy also lacks AI-powered creative tools, so while you can research ads, you won't find features like script generation, ad cloning, or creative analysis.
PowerAdSpy focuses on the breadth of platform coverage, though full access requires higher-tier plans:
PowerAdSpy uses a tiered pricing structure based on platform access and feature availability:
The tiered structure means costs add up quickly if you need access beyond Facebook. At $179/month just to unlock YouTube with full filters and no AI tools for creative production, PowerAdSpy suits marketers focused purely on research across multiple platforms.
For those who want research plus creative workflow tools at a lower entry point, GetHookd offers more value starting at $19/month.
GetHookd stands out as the strongest BigSpy alternative for marketers seeking more than a database of ads.
While BigSpy offers broad platform coverage, it falls short on data quality, interface design, and creative tools. With 65M+ ads across Facebook and Google, GetHookd allows you to filter by niche, format, engagement, and demographics.
From there, our Brand Spy tool lets you dig into competitor accounts to see their top-performing ads, landing pages, and traffic sources in one place. This level of visibility goes beyond what BigSpy offers, where research often stops at surface-level ad discovery. Once you've identified winning patterns, you can use AI Script Generation to turn high-performing ads into fresh hooks, angles, and scripts based on proven frameworks.
Pricing also works in GetHookd's favor. Plans start at $19/month with a 7-day free trial, making it accessible for solo marketers, small teams, and agencies testing new niches.
For marketers who want fresh data, a streamlined interface, and tools that actually help create winning ads, not just find them, GetHookd delivers more value at every price point.
GetHookd offers one of the most effective solutions for identifying winning competitor ads. Unlike platforms that simply display ads, GetHookd lets you track which creatives competitors are actively investing in, analyze engagement patterns, and use AI tools to generate new hooks, scripts, and variations based on what's already working. This helps marketers focus on proven strategies rather than guessing what might perform.
BigSpy is an ad intelligence platform for researching and analyzing competitors' advertising strategies across social media and search. It allows marketers to see which ads competitors are running, track engagement metrics, identify successful creative approaches, and gain insights into ad strategies across platforms such as Facebook, Instagram, and more.
BigSpy can be worth it for marketers who need broad platform coverage at a lower price point. Its free plan offers limited searches, and paid plans start at $9/month. However, users report issues with data freshness, a cluttered interface, and a steep jump from the Basic to Pro plan ($9 to $99). If your focus is on Facebook and Google Ads with AI-powered creative tools, alternatives such as GetHookd may offer greater value for your investment.
AdSpy offers a larger database and more advanced filtering options, but it only covers Facebook and Instagram. BigSpy covers more platforms, but with a smaller database and a more cluttered interface. AdSpy is better suited to in-depth Meta research, while BigSpy is better for marketers seeking broader platform visibility. Neither offers AI creative tools, which is where alternatives like GetHookd stand out.
For depth in ad research, GetHookd stands out as the best BigSpy alternative. With 65M+ ads across Facebook and Google, it provides a comprehensive research environment for competitive analysis. Beyond research, GetHookd combines its extensive ad library with AI-powered tools for script generation, ad cloning, and creative analysis—helping marketers move from insight to testable ad concepts faster than traditional spy tools allow.
*Note: Pricing and/or product availability mentioned in this post are subject to change. Please check our website for current pricing and stock information before making a purchase.
